Indiana Bank & Trust

IBT signage

Client: Indiana Bank & Trust
Our task: Concept, Design, Copywriting, Art Direction
Product: Bank Branch Signage
Description: Indiana Bank & Trust Company used the acronym “IBT” as an identifier to the public and also used it in their logo mark. Playing on those letters, we developed a campaign using headlines with the initial caps “I, B, T”. The campaign was used on a variety of marketing media including in-branch signage.

IBT display

Client: Indiana Bank & Trust
Our task: Concept, Design, Copywriting, Art Direction
Product: Display Signs
Description: As part of the branded “IBT” campaign, we commissioned Jeff Saturday as our celebrity spokesperson representing IBT. We designed a variety of marketing media using his image, including billboards, drive-thru banners, and window clings.

IBT check ads

Client: Indiana Bank & Trust
Our task: Concept, Design, Copywriting, Art Direction
Product: Checking Ads
Description: To build awareness of all the types of checking accounts offered by IBT, we developed a series of ads that spoke to each type of account. Again, Jeff Saturday was the spokesperson to deliver our message.

IBT advisory ads

Client: Indiana Bank & Trust
Our task: Concept, Design, Copy, Art Direction
Product: Financial Advisor Ads
Description: IBT wanted to draw in more investment business for the bank. With that in mind, we created a series of ads that promoted their top financial advisors with clever headlines that focused on investing.

IBT annual report

Client: Indiana Bank & Trust
Our task: Concept, Design
Product: Annual Report
Description: Following the company branding, we designed the annual report using the phrase, Leading The Way Forward on the front cover, and picked up the circle from the logo mark and used it as a graphic treatment throughout the report.